Pepi Boutique Hotel, Rethymnon

Looking to a fantastic place to stay in Rethymnon? Take a look at the beautiful premises of Pepi Boutique Hotel in the old town.

Only steps from the center, the old port, and the sea, Pepi Boutique Hotel is a peaceful oasis in the heart of the old Venetian town of Rethymno. Its heartwarming atmosphere is made of sunshine, fruit trees, and silence. Read this review to know why we loved our stay at Pepi’s and why you will, too!

Pepi Boutique Hotel Review

This is a sponsored post. I was a guest for a weekend at Pepi Boutique Hotel, yet all opinions remain, as usual, my own and unbiased. Thank you to all the management and staff for the care and service.

Pepi Boutique Hotel – The Concept

The courtyard, the heart of the property, is a fantastic place to relax and enjoy a lazy time by the small and inviting pool. Palms and citrus trees, comfy lounges, wood, and traditional stone give the atmosphere character and warmth.

Shaped behind the idea of an adult-only structure, Pepi Boutique Hotel currently offers 13 rooms, 2 maisonettes, and 2 suites, all of them surrounding a magnificent garden like most old houses used to have in the old town of Rethymnon.

In fact, Pepi’s garden is a place where you will want to spend time any time of the day: reading a book by the pool, enjoying coffee, sunbathing, or taking a nap under the orange trees.

Pepi Boutique Hotel’s main goal is to offer guests the best quality of rest possible. Silence and quietness come together in ample and bright rooms, comfortable mattresses and pillows, luxury bathrooms, and amenities—all ingredients catering to your utter relaxation.

The property was created to protect the style and character of the old town, and still. The studios, which have been recently refurbished, include in-room facilities such as a small fridge, an espresso machine, satellite TV, A/C, and heating… Because yes, Pepi Boutique Hotel is open all year round! This is very convenient because Rethymnon is probably the most lively city in Crete during winter.

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My Stay at Pepi Boutique Hotel

I stayed for just a (very short) weekend, and I would have loved to have been able to extend my time at the property! Not only because Rethymnon can be lovely at the end of the season, but also because the premises were simply fantastic. Our room was huge and absolutely comfortable, and I felt taken good care of right upon arrival.

We received a complimentary sparkling wine, flutes, and a fresh fruit platter. Although we made clear it was a special occasion, we did not expect such a wonderful reception. Super romantic!

The Premises & The Services

Pepi Boutique Hotel is located in what used to be one of Europe’s oldest public primary schools for boys and girls of the 20th century, known as the primary school Athina. The building has belonged to the family since the time when Amalia, the school headmistress, retired.

The place stood empty and silent for years after the school closed its doors. As years passed, the building and garden became part of Rethymnon’s main market street. Later, it was transformed into a cotton and silk business.

However, in 1986, a whole new era started when the family gave life to the former Pepi Studios. Rethymnon’s first (and oldest) hotel, The Idedon, also belonged to the family. The property underwent modern renovations in the last years, making Pepi Studios into today’s stunning Pepi Boutique Hotel.

Today, the hotel is an inspiring refuge in the center of town, and you would never say you’re staying in the center of such a vibrant city… after all, Rethymnon is known to be Crete’s most important university town where noise would be expected. Worry not, since the rooms and garden are located quite a few meters from the street, the whole property is peaceful! 

The Gastronomy

Pepi Boutique Hotel pays homage to Crete’s gastronomy as it makes it clear through its menu. Crete is the island that inspired the genesis of the Mediterranean Diet.

In the hotel, Cretan gastronomy, even if limited to breakfast and brunch/lunch, is a holistic experience. Every morning, you can taste different and equally tasteful breakfast options, including Cretan breakfast.

At Pepi’s, you will learn that according to Linear B tablets of Minoan Crete, four thousand years ago, Cretans had cheese, yogurt, eggs, bread, cereal, olives, rusks, herbal mountain tea, fresh goat milk, smoked pork, and of course our superb thyme honey.

Guests can choose a variety of enticing appetizers, from sun-kissed fresh vegetables and greens to nuts or local cheese, fresh salads, and handmade pasta with goat’s cheese, spices, and herbs.

The buffet breakfast also offers vegan options, seasonal fruit, dried fruits, nuts, pulses, fresh cakes, soya, and coconut milk. But there’s more, such as lunch/brunch time!

Want more? Check out the meat and poultry section. Deliciously seasoned and served with extra virgin olive oil, these dishes capture the essence of Crete’s aromas, tastes, and textures.

A special word must be spared for the wine cellar. Here, guests can explore the magnificent quality of Cretan wines. Pepi Boutique Hotel can lead your wine journey with its unique wine-tasting sessions. Here you will be able to find several local labels.

… taste the wine that was enjoyed by Egyptian Pharaohs, Homeric Gods and heroes, Roman generals, Christians of East and West the wine that allured Ottomans…the wine that is either ancient as the Minoans, famous as the Greeks or married with the renowned French vines.

The Awesome Atmosphere

It’s true that pictures don’t always capture the true essence of a place and that you have to be there to truly experience each herb fragrance, warm sunray on your skin, or cup of freshly brewed coffee. Maybe these photos tell a better story than my words do…

Why You Should Stay at Pepi Boutique Hotel

I chose Pepi Boutique Hotel for a short escape during what are, for us (in Crete), the last weeks of summer. The stay was simply flawless, and the quality of services was amazing.

We were received with kindness, hospitality, and touches of authentic Crete everywhere.

The room was extremely comfortable: huge, comfy mattresses, free Wi-Fi, a fantastic in-room coffee station, top-quality bathroom amenities, and an out-of-the-world patio with a pool where I had the most delicious breakfast imaginable!

You should stay at Pepi Boutique Hotel because it’s easy to access and close to every important landmark in the old town. Despite being in a central location, the premises are silent, and the sleep quality is incredibly good.

You should stay at Pepi’s to enjoy an unforgettable wine-tasting session in a suggestive cava located under those stone Venetian arches that create an old-time, cozy atmosphere. And because you will rest, recharge, and discover one of the prettiest old cities in Crete while spending a fantastic time in a traditional, historic building. Wouldn’t you love to stay at Pepi Boutique Hotel?

Looking for a Boutique Hotel in other regions of Crete?

• Chania: Check out the gorgeous Nonnalena Boutique Hotel in the old town.
• Heraklion: Veneziano Boutique Hotel is a great place to stay in the capital of Crete.
• Agios Nikolaos: Olive and Sea Boutique House is a comfy place in Kato Xorio, near Agios and Ierapetra.

Are you visiting Crete Soon? 
Join my Facebook group for more tips, or plan your Crete itinerary with me!

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Pepi Boutique Hotel in Rethymnon, Crete

Gabi, the Crete Insider

Hi, I’m Gabi — your go-to local expert in Crete! I’ve been living in Chania, Crete since 2016, and I’ve turned my love for the island into a full-time passion — guiding travelers, writing for travel media, and curating local experiences.

I co-authored DK Eyewitness Top 10 Crete and other guides. I run the blogs The Tiny Book, Greece Planner, and My Cretan Recipe. Through this platform I help travelers design unforgettable trips to Crete.

👉 Read more about Crete Insider.